How to Perform Customer Profitability Analysis in Finance Research?

Profitability analysis is one of the core elements of a finance research, while the finance research itself is one of the fields of business. In this field, you have to come up with different practical approaches that can help you well in more profit generation. You have to define a particular strategy based on the purpose of the business. One of the business models is to deal with customers. In this case, you have to work on the value of a customer. You can also focus on the profit of each customer. In this regard, the use of customer profitability analysis is common. As per its frequent use, this article aims to discuss customer profitability analysis.